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Case
Studies
Sour Patch Kids on Roblox
Client: Mondelez International
Platforms:
Roblox
The Challenge: To bring the iconic candy brand Sour Patch Kids into Roblox for a limited time Halloween activation
Key Words:
Sour Patch Kids, Sour Hollows, Roblox, UGC, Halloween,
Summary: Mondelez International partnered with Polycount to design and build a Halloween themed Roblox experience for their iconic brand 'Sour Patch Kids'. Our client had a very strict marketing policy for children so we pitched and executed a game specifically built for the 13+ demographic.
Our Strategy: Our activation was designed with higher fidelity graphics to appeal to an 'older' (13+) demographic. Additionally, our team included a generous use of 'Free UGC' into the gameplay in order to drive value to the Players and increase traffic to the experience.
KPIs: Our 2 week activation included a very small on platform marketing budget and yielded the following results:
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1,200,000 minutes of brand engagement
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20,000 hours/2.3 years of brand engagement
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190,000 visits /75% over the age of 17
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100% of UGC claimed (11,000 Units)
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119 million impressions
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89% game rating
Utah Jazz Virtual Locker Room Experience
Client: NBA Team Utah Jazz
Platforms:
Spatial
The Challenge:
Create an experiential virtual locker room experience for NBA team Utah Jazz that fans could access by purchasing an NFT.
Key Words: Kista Kim, Utah Jazz, locker room, nba team
Summary: Contemporary Digital Artist Krista Kim called on our team to design and build First Sports Team Metaverse NFT for the NBA Team Utah Jazz. The collection sold out in 90 minutes and featured a metaverse tour of a virtual locker room designed by our team. Fans were able to use the design to meet and greet Jazz icons.
Our Strategy: Combining Utah Jazz brand elements with the visual aesthetic of noted digital artist Krista Kim, we designed a virtual locker room where fans who had purchased an NFT could engage with Utah Jazz icons.
Outcomes and Impact: All 30 of the NFTs that gave access to the virtual locker room sold out in 90 minutes. Since 85 percent of buyers were under 30, The Jazz, which has an older fanbase, succeeded in reaching and engaging Generation Z fans in an immersive team meet-and-greet experience.
McDonald's Lunar New Year Metaverse Activation
Client: McDonald's
Platforms:
Spatial and AltspaceVR
The Challenge:
Design and program a metaverse activation aimed at the Asian community to celebrate 2022-The Year of the Tiger.
Key Words: McDonald's, Metaverse, Horoscope, Chinese Zodiac, Zodiac, 2022 year of the Tiger, Lunar New Year, Virtual Reality, VR experience.
Summary: In partnership with IW Group we designed and programmed a metaverse activation for Mcdonald's in combination with fashion designer Humberto Leon. Built on both Spatial and AltspaceVR our metaverse activation was cross-promoted in an international commercial campaign targeting the Asian community.
Our Strategy: Leveraging our background in architectural design, we created “McDonald’s Hall of Zodiacs” a VR experience featuring all twelve Chinese zodiac animals. We collaborated with IW Group in creating a virtual exhibit hall for the Zodiac animals and placed each one in front of banners listing the years when its attributes become dominant. Visitors accessing the Hall of Zodiacs could receive horoscope readings based on their Zodiac animal and the year and month of their birth.
Outcomes and Impact: McDonald‘s cross-promoted our activation by placing spots on Asian television news channels and giving out traditional gifts in its stores. As a result, thousands of people engaged with our virtual reality environment.
A Movie Premiere in the Metaverse
Client: Gamestop - Rise of the Players Movie
Platforms:
Spatial
The Challenge: To create a unique VR environment for the premier of the digital version of the film.
Key Words:
Gamestop, Gamestop rise of the players, NFT, Metaverse, Metaverse Experience, Movie Premier
Summary: In partnership with Decrypt Studios, we built and hosted the first ever theatrical premiere in the metaverse for GAMESTOP: RISE OF THE PLAYERS to coincide with the digital release of the film. Leveraging existing Brand I.P of both Gamestop and the r/wallstreetbets community we created a drive-in movie theater on the moon with Lambos as theather seats and plenty of ‘diamond hands’.
Our Strategy: In order to create a Metaverse experience for the audience that they could never encounter in the real world Polycount.io developed a drive-in set in the middle of a fantastic moonscape. To make the event even more memorable, each person attending received an NFT that served as both an entry ticket to the premiere and a collectible.
Outcomes and Impact: The premiere was well attended by both the media and the fan community and received a considerable amount of attention on twitter and other social media platforms. Fans could also access a special virtual exhibit on the Spatial platform dedicated to the digital version of the film. The digital version was released to major streaming channels.
Hublot Loves Football Virtual Stadium for Qatar World Cup 2022
Client: Hublot
Platforms:
Spatial
The Challenge: To transform concepts for a virtual Qatar World Cup 2022 stadium by famed sport venue designer MEIS into a fully formed 3D metaverse environment taking shape within a massive Hublot sport watch. The build also had to include15 Hublot brand ambassadors stationed around the pitch each holding a specially designed ball and room for ninety-thousand virtual fans.
Key Words: Metaverse, metaverse environment, 3D, Hublot, MEIS, Qatar, football, VR
Summary: Famed Swiss luxury watchmaker Hublot enlisted the services of MEIS Studio, the premier designer of sports stadiums like the Everton FC and the Saitama Super Arena, to create a series of design concepts for a virtual stadium. Once these concepts had been completed, Polycount became responsible for making them into a fully realized metaverse environment Polycount’s build used the case and digital face of Hublot’s official watch for the Qatar World Cup 2022 as the central design element of the realization.
Our Strategy: From the very beginning of our work on the project, we understood the need to stress Hublot’s connection to international football culture by making its Big Bang e FIFA World Cup Qatar 2022 watch into the central design element for the virtual stadium. Using the MEIS concepts as a base, our build focused on the official version of the watch that Hublot had created for the 2022 competition. It is this version, with its burgundy dial and black and burgundy strap inspired by the flag of the host country Qatar, that floats serenely above our virtual stadium.
Outcomes and Impact: The Hublot Loves Football Stadium is open to the public on Spatial which has over 800,000 monthly visitors and has already received significant favorable media coverage. The realization will be available at no cost on desktop, mobile, or Oculus. The stadium will also be featured in specially designed VR venues as a pop-up next to Hublot shops in luxury shopping venues all over Asia.
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