
Hugo Boss Immersive Fashion Show
OUR STUDIO IS FOCUSED ON
Always Inventing,
Always Innovating,
Always Evolving
Polycount draws on decades of experience in creating 3D architecture plus a unique ability to work with the nearly all of the top social VR platforms.
At Polycount, we believe immersive experiences offer brands a new touchpoint for Gen Z marketing and engagement at a cheaper cost than traditional social media. Through immersive experiences and gaming brands will see higher engagement times at lower cost. We call this a 'Cost Per Play' model (vs the traditional 'Cost Per Click' model)
About Us

Sour Patch Kids x Roblox
WE ARE PASSIONATE ABOUT
Creating spectacular immersive environments
and experiences for Spatial computing.
Our clients can count on the significant experience we bring to this exciting new revolution in technology. They appreciate that we can deliver world-class quality and innovate with experimental and interactive Metaverse spaces at the same time. With a client list that includes McDonald’s, Vogue, the Utah Jazz, and many others.

Metaverse Beauty Week
OUR MISSION
Bringing our clients into the Metaverse
In ways that will enhance their existing brand IP and enable them to engage with digital worlds safely and profitably. Ultimately, the Metaverse will transform a broad range of business functions while opening novel ways of engaging with customers. Our experience in 3D graphics, Architectural Design, and immersive technologies gives us the power to provide insights and solutions that will enable our clients to take full advantage of the vast business opportunities the Metaverse provides.


Michael Potts
Founder / CEO
Michael started the company 25 years ago motivated to create a laboratory of ideas and technology focused on the field of visualization. He has been working with virtual and augmented reality solutions for 29 years. He has given numerous talks, podcasts, and lectures on the use of XR technology in modern-day business. Currently, he works with some of the top companies in the world across a wide spectrum of industries where he advises and develops content strategies to incorporate current XR technologies into their operations.
Brian Fannin
Partner / Creative Director
After exploring a traditional Fine Arts background at University, Brian wanted to see if he could leverage these same techniques when replacing the paintbrush with a computer. The computer has an undo function, after all. Leveraging our studios Architectural background, Brian is most interested in building for Photo realistic Metaverse with high quality designs and high visual fidelity. When not at work, Brian likes traveling and is forever in search of finding the country with the best cup of coffee.

